Sales People are Professionals – Part 2

What makes a professional? A professional is characterized as any individual requiring specialized knowledge, possible technical knowledge, conforming to ethical standards and engaged in receiving a financial return.

I realize that the definition may fit doctors, lawyers, accountants, engineers, but it also applies to sales people as well. Technical knowledge means that we must learn as much as we can about our products and services which includes features and benefits plus all the mechanics of how business is done between two parties.

Not only do we have to learn about our own products and services, we have to learn as much about our competition as well. More to come on Sales People Are Professionals on future Sales Meeting Minutes.

This is Mark Miller with Strategies for Success, Sandler Sales Institute, 713-957-2377. And that’s TODAY’S SALES MEETING MINUTE.

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